“Give your old shirt a second life” Campaign
We are delighted to share the news that British-based men’s clothing company, Charles Tyrwhitt’s Roosevelt Fields store located in Long Island, has selected AAPCI as a grateful beneficiary of their “Give your old shirt a second life” campaign.
Operating since 1986, Charles Tyrwhitt’s flagship store on London’s famous Jermyn Street is now joined by many retail stores across the UK, France and the USA, and their timeless classics are also available to buy online. As luck would have it, there are a few stores in New York and through a mutual connection we were able to learn about this great initiative and share more about what we do with them.
How it works is, customers can return pre-loved shirts or polos (and they don’t just have to be Charles Tyrwhitt!) to a store and receive money off a new one. The more customers recycle, the more money off they get. The shirts are then donated to those in need. That’s where we come in.
AAPCI is celebrating the opening of a much-needed men’s shelter, New Beginnings, in Brooklyn. There will be an intake of up to 150 men, and each resident will receive a shirt, a tie and a book as part of their welcome package, in addition to care packages containing toiletries and other essential items.
To help us even further, Charles Tyrwhitt kindly donated 150 brand new ties for our first residents to help give them the best start on the road to independent living.
We wanted to extend our heartfelt thanks to Charles Tyrwhitt, especially to Marketing Director, Jason Gray and Bernadette Toolsie, Store Manager at Roosevelt Field for making this happen. We are also thrilled that this is going to be an ongoing donation of shirts, enabling us to extend our reach to not only our other homeless shelters but the wider community.
We look forward to welcoming our residents to New Beginnings soon!